Coraline | How About Orange

January 13, 2009

Coraline

In a clever marketing move, the promoters of the new stop-motion movie Coraline sent out handmade boxes to bloggers. (And it worked, because here I am, posting about the movie.) Who wouldn't be intrigued by a movie set made entirely of tiny handmade things? You can watch the trailer here. And the website is a wonderland of rooms to hunt through and special things to find, including a printable bookmark and a downloadable sweater pattern. And if you do nothing else, at least watch this clip about the woman who knits miniature garments. Amazing. The movie opens February 6.

51 comments:

Joaninha said...

boo hoo, I'm really sad I didn't get any... You see, I love getting mail, and I hardly ever get any... except for the bills :) lucky you.

jen duncan said...

What a COOL movie to look forward to. Thanks for the heads up!

MamaJenn said...

That movie looks fantastic! Thanks for the heads up!

Cindra said...

The knitter is Althea Crome and she is not only extremely talented, she is delightful in person. I have met her and seen her projects in person. They are amazing. I can't wait to see this film. She told us about the whole process last summer and I was immediately in love with the concept. Go to her bug knits website for more info on her.

laurel said...

oh. wow. I know nothing about this film except that the poster creeped me out the other day, but now I can't wait to see it! What a smart move on the PR company's part!

Carmen Rose said...

Wow! That's some pretty impressive stuff they've done. The sweaters are incredible. The pink popcorn trees... Wow!

PrincessMax said...

Oooo. Things like this make me wish I put more effort into building a larger reader base.

I read the book and can't wait to see the movie, even without the appeal to crafters as a demographic that warms my heart.

mtelizabeth said...

Now I know what was in your box! Sort of creepy! I think I'd like to see the movie, though. I will be leaving the kids at home... too scary for them!

Johanna Inman said...

Neat neat neat! This movie looks sort of awesome.

Rhymes With Magic said...

I read this book several years ago and it became My Favorite Book. I recommended it to kids all the time at the library. Scary doesn't even begin to describe it...

Sew Create It - Jane said...

Having just watched the trailer...I think I'd be rather freaked if I got a package with buttons for eyes!!

But it's doing what they hoped...we're talking about it! :o)

Jess said...

When I opened the package, I didn't realize the buttons are for eyes. Only after watching the trailer did I get it! Eeek!

Anonymous said...

Since nobody else did it, I'll just add the Coraline was written by super-talented Neil Gaiman. If you don't know his work, look out for books, ans I highly recommend the Sandman comic series.
Looking forward to the movie myself.

Dionne said...

Looks like these people had other things in their boxes:

http://www.despoiler.org/2008/11/17/my-funny-coraline/

http://www.toycutter.com/2008/11/coraline-magic-box.html

How cute, I sooo wanna see this movie now!

jen said...

that is so very cool! coraline is one of my favorite books and i look forward to the movie version - thanks for the links!

Christina said...

That's so cute. My son and I are waiting for Coraline to open. He keeps asking if it's out yet. He'd have loved getting a package like this!

Still Learning said...

Thanks for sharing this movie looks like a must see. Those PR people were right on the money, they got me wanting to see all the little handmade beauties!

kasey said...

What a lovely marketing idea!!! :) I love love love Neil Gaiman and I can't wait to see this movie.

feathermar said...

oooohh. The "buttons for eyes" is to me one of the creepiest things in the book.
It's how I sell it to reluctant readers.

Holly said...

OMG my heart just stopped. You got a Coraline box. I am rotten with jealousy. I haven't hoped for something in such an irrational way since I was like 7. You. Are. So. Lucky.

dawn said...

omg, I hadn't heard of this movie and now I'll be counting down the days. My kids are going to love it! How happy I am that you got the box and told us all about it!

FaveCrafts said...

The movie looks great! Thanks for mentioning it!

Felt and Paper said...

WOW! I am much more interested in seeing the movie now that I know all of the unique work put into it! These people are amazing!!!

Mary said...

I am soooooooo jealous!!!! I'm a huge Neil Gaiman fan & I've been looking forward to this film for a couple of years now. Over the last few weeks I've seen the various Coraline boxes popping up on various blogs & I think they're fascinating. Oh, how I wish I had received one! You are an extremely lucky individual!

candoodles said...

The book is dark and wonderful - Neil Gaiman is a genius. Great marketing move on their part... as soon as I saw the button "eyes" I got the creeps. I hope the movie retains said creepiness!

J for Jendetta said...

WOW!! TY !!!

Lavender Dreamer said...

How very neat! Thanks for telling us about the movie! I need to find the book, too! Love your blog!

Hyperher said...

It's a great book too!

Jennie said...

OMG... AMAZING!!! I love stuff like this. I've heard of the book, now I can't wait to watch the movie! Thanks for the links.

Amber said...

Ohhh... how adorable!!

San Smith said...

what an awesome promotional piece! I would have been so excited if I had gotten that in the mail.

Marcie said...

I LOVE Neil Gaiman. I am currently reading Neverwhere, and it is fabulous! And if you like fantasy type books, read Stardust. A thousand times better than the movie!

jamie christine said...

Jess, I'm glad they are so clever; they need to be because the trailer for the movie is so creepy and scary, there's no way that kids under about 12? should go and see it! After watching the trailer, Koji said to my mom, "Grandma, that's a bad movie, isn't it?" As for you, though, free stuff is free stuff, right? Are you going to watch it?

Jess said...

Yeah, probably on DVD. I'm curious to see what it looks like. I wouldn't take kids under 20, though. Okay, or maybe 12. They'll have nightmares. It looks spooky. I hope Koji isn't traumatized just from watching the trailer!

Christina Hill said...

That's absolutely fantastic. I will definitely bring my little apprentice to see that movie. The miniature sweaters and gloves are unbelievable.

Oh2122 said...

Wow, how do you get on that list?

It looks like a really good movie, and I've been waiting to see it for a while now!

Lewidoo said...

I need to watch this! Thanks for the trailer.

Annie H said...

It's not often when my mouth literally hangs open in amazement, but Althea Crome's work so incredibly fabulous. I am seriously in awe.

ellencrimitrent said...

wow thats great! Would love to have one of those boxes, soo cool!

Stacie said...

Wow, thanks for sharing. Those sweaters and gloves were amazing! I hate to admit that I had never heard of the book or the movie, so guess I better check it out! But I never would have if not for you!

perdoozy said...

i think coraline needs a teeny tiny little apron. i think i'll go out of my comfort zone and constuct one today:)
thanks jessica!

Enchanted Royals said...

Okay, now I'm never going to bed. I literally just heard about this movie today, and I would have been all over seeing it anyway, but this website seals the deal. How amazing....

babalisme said...

A very innovative marketing idea! I read the Neil Gaiman's book 2 about years ago and I'm in love with Dave McKean illustrations inside. I'm a little dissapointed that McKean style doesn't really appear on the trailer, but after browsing for a while I really really like how the movie turns out.

I don't believe she really knitted all those sweaters!

Larissa Holland said...

creepy. yet cool. yet creepy.
and how AWESOME you were one of the CHOSEN.
I'm intrigued. I like Neil Gaiman,some. Neverwhere gave me the crawling heeby jeebies. Might have to read Coraline.

yawningdog said...

I stopped reading this particular book because it put a young girl in the center of all this creepiness. She was just my daughter's age and I just had to give it up.

I also can't watch Law and Order SVU ever since I had kids.

Candace said...

Now why didn't I think of that!? Great idea...thanks for sharing.

iscrapnsew said...

I think it looks great! ty for the info!

Karalea-Karalea said...

I have been looking forward to this movie for months! I am so happy that they did that! Smarty pants marketing. Love reading your blog. Keep it up.

juanitatortilla said...

Oh my word. I can't wait to see this movie! Thank you for telling us about it, and now I have to spread this word around as well!
:)

Stephanie said...

I found out about Coraline on Ravelry. It looks awesome. How cool is that prop they sent you!

Rumela said...

Wow!!this is great.that is an interesting one.after read your post i am going to gather some inspiration for watch this movie.

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