Oxfam's cool ad campaign | How About Orange

November 10, 2011

Oxfam's cool ad campaign

While driving around other day, I noticed Oxfam America's new ad campaign on Chicago bus shelters. I'm not sure if it was purely the design that caught my eye, or the fact that I'm reading a book about poverty so it was already on my mind. But aren't these ads pretty great? I've been wondering if I should have been a doctor or a teacher or a well-digger, but maybe designers can make an impact, too. I tried a Google search to find out who the illustrator and copywriter were, but no luck. Update: Jessica Hische was the illustrator, of course! Thanks, commenters.

To buy someone a toilet, a sheep, a song, or a pile of $%@# (watch the video!), head to Oxfam.

21 comments:

Alison said...

Jessica Hische is the illustrator. I think they are stunning. I think designers can make an impact, too!

Aaron said...

Looks like Jessica Hische to me...

Mary said...

Yes, Jessica Hische :) http://www.jessicahische.is/lettering/what-you-should-ask-for-this-christmas

Meriem said...

These are wonderful love the designs of this campaign!

Jessica Jones said...

Ah ha! I thought it looked like her work, but didn't think of looking in her portfolio!

Ren said...

I recently made friends with a graphic designer. We talked about what we do for a living and when she heard I was a counselor she said, "Oh I wish I'd studied that, I've always wanted to help people." And I said, "But you do!" I told her that people need beauty and inspiration just as much as they need emotional support. The world needs graphic designers with great eyes and big hearts. :o)

pak said...

Brilliant and lovely campaign!

Adriana said...

What a beautiful campaign! That illustrator is majorly talented...

Sharon said...

Oh Jessica Hische. She just spoke to us here in Utah, she is amazing and hilarious. Don't ever miss the chance to hear her speak!

jfidz said...

Direct, simple and very effective. Love them!

Grandma G said...

Very cool ads, indeed!

Mum

Bek said...

Love those!

MitchRodriquez @ English Atlanta said...

The designs are just so very clean, fresh and certainly something to watch for even from a far distance it will catch your attention.

Kelly Coulson Photography said...

Thanks for sharing this - I'm posted it on my twitter (@KellyCoulson) & plan on making several purchases this holiday season.

Sasa said...

It's a good campaing. I'm sharing it :)

Miss Prickly said...

Hey - thanks for this post. I didn't know about Oxfam and just bought gifts for everyone on my list.

Megan said...

Those ads are near perfect!
What book are you reading?

Jessica Jones said...

The Hole in Our Gospel, by Richard Stearns (president of World Vision)

Tiffany said...

Those ads are awesome. I love the illustrations and the point!

Johanna said...

These are wonderful! As a print designer, I've admired Hische for quite a while. I just had to share a link to this post on my Facebook. Such a great organization!

Hannita said...

Oxfam has been doing a great job with their holiday campaigns recently. I remember last year's as well. It was hard to miss the llamas in the bus stops. And the video is still hilarious.

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