Outside Oslo is now available! | How About Orange

April 21, 2011

Outside Oslo is now available!

News! My new fabric line has just arrived at The Needle Shop and is available for purchase retail and wholesale. The bolts are eagerly standing by, holding their breath in hopes that some kind and discerning people like yourselves will give them a good home.


Guys, I'm in love with these. I can't even decide which is my favorite. I'm leaning toward the Wildflower print in Dawn, above, just because it contains maximum orange. But I think they're all delicious and one should not discriminate amongst one's children.

The set of six Dawn designs are printed on natural canvas, so the backgrounds are sort of a cream color and contain cool little cotton flecks. The Dusk designs are printed on crisp white.


Why is this collection named Outside Oslo, you ask? These prints have a bit of a mid-century vibe and look somewhat Scandinavian to me. Relatives on my mom's side of the family came from Norway. The prints are all named after things you might see on a nature walk somewhere outside a city, and I always adore alliteration. Thus, Outside Oslo.

Above is the complete Dawn colorway.

And above is the complete Dusk colorway.

You can now buy these from The Needle Shop online right here or in the store if you're in Chicago. For a list of stockists around the country, plus a few international shops, click here. And if you know of a store or manufacturer who might be interested in a wholesale order, send them here. I can't wait to see what people make with these!

Update: For some peeks at the fabric in action, see here.

71 comments:

Allison Waken said...

So gorgeous. I need the whole dusk collection!

jenni said...

I love! Birthday money, here you go again!

Lil Mama Stuart said...

congrats! I need to go and use my groupon. I'm afraid I will want too many pretty things when I get there!

Katie said...

LOVE THEM!

Emily said...

I LOVE the fabric! I want to use some for my current project: http://www.etsy.com/listing/71434926/throw-pillow-scandinavian-floral

Thanks!

Leanne said...

Your fabrics are gorgeous!

Nanette said...

I want them all!

Live a Colorful Life said...

It's great that you "adore alliteration!" I can't decide which is my favorite either. That's why I will get a little of each and see where it takes me!

Nick said...

I was thinking of making a tablecloth for my patio table, would this fabric be okay for outdoors?

Sorry if it's a silly question, I know next to nothing about fabrics!

Unknown said...

Congrats! What gorgeous fabrics. Oh, so many choices to look forward to.

Mommy of 3 said...

Hello,

I'm actually taking a class this weekend at The Needle Shop and will look for your fabrics. I love love the design and colors!

Jo James said...

They're all gorgeous!
AND I need to reupholster my chairs. Woohoo! Now which one shall I choose?

Grandma G said...

Mum is ever-so-proud once again!! And I can't wait to get my hands on some of it myself!

The Needle Shop said...

@Nick, this would be great for a table cloth! I wouldn't leave it in the rain for a week, or anything, but just use as you would any table cloth. There are some great stain repellent products these days as well.

carol said...

Congratulations! What a beautiful line! I'm looking forward to owning a few of these beauties!

Martha Winger said...

Congratulations! It's a charming collection. I love the Dawn colorway's cheeky oranges, reds and turquoise.

tinajo said...

It´s gorgeous! :-)

babykarma said...

Magnifique!!! As always!

JerseyMurmurs said...

I have curtains made out of your blue leaflet print and look forward to using these fabrics. Love the simplicity of your prints.

Michele said...

How wonderful! You must be excited!

elisa.b said...

Absolutely gorgeous!!! I wish I wasn't a poor graduate student or else I would buy AT LEAST a yard of EACH! :D Congrats!

Michelle Engel Bencsko said...

Super cute range! Congrats on the release and for starting up a new biz with The Needle Shop. May this be the first of many.

Kate said...

beautiful, beautiful, beautiful. you must really very chuffed!

Tiffany said...

Love it! I have lots of uses for these!

Janine Rose said...

These make me so happy! They are gorgeous!

just jayma said...

These are awesome! I love them! I want them all!

Rose Clearfield said...

I love both sets! So much fun.

allison said...

SO FLIPPIN' EXCITED! looks like i know where my tax refund is going...

Tina Riddell said...

I think some of these beauties will be making an appearance in our new home! Awesome designs!

Kate said...

Totally, totally, totally FAB! I see a complete redecoration of my sewing room in my future.

Karen said...

I think the dusk collection is just fabulous. I am updating a large home and will do an entire room around this colorway.

Jessica Jones said...

Ooo, sounds fab! If you do it, I wanna see! :)

mallspyder said...

Oh my goodness...I LOVE the Dusk colorway. Actually, I am fibbing...I LOVE all of them. Could I ask a question about the dusk - is this a mustard color? My monitor can be a bit persnickety. Thank you for the great collection.

Jessica Jones said...

Yep, I'd put it on the mustardy side of yellow. It's Sherwin Williams 6690 Gambol Gold, if that helps you at all. :)

Anna said...

Ooooooo--how retro modern and pretty. Any chance of quilter's cotton comming down the line? I would love to design some girls dresses using these patterns.

Jessica Jones said...

Not that I know of, Anna. But maybe some day!

mallspyder said...

That helps tremendously. Thank you so very much!!

Rie said...

I love them! Are they heavy enough for curtains (with a lining of calico to protect from the sun)?

Vacuum Queen said...

Dusk = nifty!

Designed by Chance said...

I love the bright orange ones, they would be perfect for curtains!

Breeanna @ a brilliant melody said...

These are amazing, love all the colors and the patterns! I might just have to buy some :)

nicestuff said...

great fabric! I love those colours! is the needleshop by any chance also delivering to europe????

torirot said...

Such nice fabrics! (I live in a small town outside Oslo, I think I recognise the flowers :-) )

Anonymous said...

Nice patterns, and beautiful colours!

Jessica Jones said...

Rie, these would be great for curtains. They're heavier than quilt-weight cotton.

Nicestuff, I'm pretty sure The Needle Shop will deliver to Europe. International shipping always costs an arm and a leg, but I'm sure they'll try to do their best to make it as affordable as possible.

Torirot, you made me laugh. :) Thank you.

The Needle Shop said...

We can ship Jess' fabrics, 4 yards for $5 domestic and $13.25 international!

Holly said...

Is the blue in Dusk Wildflowers teal or turqoise or...? Do you happen to have a paint color that it corresponds to? I'm planning on refinishing a dresser to match the curtains that I now MUST make in this fabric.

Anonymous said...

omg i want them all!

stephanie helguera said...

I would LOVE to make things that pepper my apartment with these designs. Beautiful!

The Luedtke Family said...

We are soon to redecorate the kids room, of which a boy and a girl share. I want to make each a book sling and a pillowcase. Definitely a boy and a girl fabric, but yet coordinating with each other and tan walls. Definitely will consider this line of fabric!

Houseful of Handmade said...

I would like to put in a plea for you to do a quilting cotton weight some day. I would seriously LOVE to make a blanket out of your fabrics.

The Needle Shop said...

@Holly, the blue in Wildflower - Dusk is Sherwin Williams "Freshwater" (6774).

Unknown said...

Fantastic collection, absolutely lovely! I love them all!!

Sara @ House Bella said...

Beautiful Jess!

Jane said...

$16 per yard? Pricey, pricey... (But I still love them!)

Frosted said...

I went to The Needle Shop on Saturday and looked over all of them. They are fantastic and I'm going to buy the white background with flowers to make a cover for my orange Kitchenaid mixer!

The Needle Shop said...

@Jane, we did the best we could considering the cotton shortage. Cotton prices are through the roof right now!

Pineapple said...

"and I always adore alliteration". Love it!

I love these fabrics, also. Great work! I'm such a fool for patterns, the only things my stash is missing are SOLIDS. Le sigh. But with patterns this great, I guess I'll just have to buy boring solids on an as-needed basis.

syaf said...

Gorgeous! I love them all! I Wish i could find them in our local stores
:(

Ali said...

Having just painted my soon-to-be workspace ORANGE, I have been looking for fabrics to utilize in the room, to accent, but not overpower...I now officially have my eye on two of your fabrics that I think would do perfectly!

Thanks to Carissa Rogers for sharing!

Anonymous said...

I live in Wisconsin. I just found your blog out of the blue, and discovered the Outside Oslo collection. I completely fell in love with the Picket - Dawn fabric, and had to go and get it....so I did :D brought back 3 yards of teal goodness for my next upholstery project.

Tristin said...

I just bought some for myself and you have NO idea how excited I am for the mailman to deliver them!

I got the Outside Oslo Frond and Tulip in the brighter colors... I never realized I was a Scan design fan until I looked around the fabrics at my home lately and discovered they are all folky-ish in some capacity... Oh your fabric is going to be the star of my living room!

(Can you tell I'm excited!)

Robj98168 said...

I ordered a yard of the orange oslo fabric to cover a bulletin board! Love it!

emily b said...

Jessica! These prints are amazing. Did you print them yourself? Wow.

Jessica Jones said...

Nope, a fabric mill printed them. Thousands of yards. :)

Maggie said...

I bought the gray with the yellowish-orange and white fern shapes and it will soon be curtains in my dining room! I love your style!

Cool stuff art gallery said...

Love them!!

D. @ Outside Oslo said...

I write a blog called "Outside Oslo," --it's a Scandinavian-inspired food blog--so a friend told me about your new fabric line. It's lovely! In fact, I shared it with my readers recently:

http://outsideoslo.wordpress.com/2011/05/31/another-outside-oslo/

The best to you with your new line!

Anonymous said...

Wow - I just found you via something random on Pinterest, looked at your etsy shop and realised that I have some of your fabric in my (actually quite small, but getting bigger!) stash! How fabbo is that?

Jessica Jones said...

Cool! That's fun to hear!

Sarah Jane said...

Love it!! congrats! And love the name too:)