Quiz: Name that brand | How About Orange

March 05, 2010

Quiz: Name that brand

Based on two colors, a visual hint, and a cryptic verbal clue, see how many of the world's brands you can identify in this quiz. I got a respectable 18 out of 21, but I'm still scratching my head over the ones I missed. Via Brand New.

Update: The answers are in one of the comments here. (Thanks, Jan!) Now I will sleep better tonight.

66 comments:

Nikki said...

Starbucks!

Grace said...

Um, wow! I don't know if I should be glad or sad that I could only get 6. I wish they would tell you what the right answers are.

Brooke said...

I only got 5 and one was just a lucky guess b/c I saw coffe beans.

Jess said...

Be glad. I know, I want the answers, too! What's the Brazilian river, anyhow? Oh, duh. It just came to me right this second as I typed that. I never noticed that orange was one of their brand colors.

EvaBabeDesigns said...

Immediately starbucks came to mind. I see all my coworkers drinking from the the green & brown labels on a daily basis and I think, "$$$$ that could be used for a vacation instead of some pricey beans" ;)

Jennifer said...

12 but I want to know what the answers are to the ones I missed!

tricityty said...

I failed! I got a whopping 3! That was hard!

Emily Claire said...

I got 15, but I am so incredibly stumped on the others. I am going to be trying to figure that out all day. Have you ever seen this: http://www.xrite.com/custom_page.aspx?PageID=77

My friend is a professional photo editor, and I guess they often make you take one of these before you are hired. She scored an 8, I got a 16. Boo.

duchessbelle said...

Those were hard! It's going to drive me crazy not being able to see the correct answers :)

concretenprimroses said...

Only 4 for me! but I only spent a few seconds on each and not sure i'm that aware of brands. Very clever test tho.
And fun, I'll have to get dh to try it later.
And o der the Brazilian river. I got it when I re red Jess' comment!
Thanks!
Kathy

Amber said...

I got 16 and skipped the rest...tough!

I just took the hue test and apparently I rock with color vision! :D
* Your score: 0
* Gender: Female
* Age range: 20-29
* Best score for your gender and age range: 0
* Highest score for your gender and age range: 43668

kristi said...

That was fun! I like it when you post these quizzes. I got 20 correct. Some of them took a bit of time to figure out, but they seem so obvious once you get it! I was on the right track for the one I missed, just didn't give myself enough time to think about it.

Drew Hatton said...

19/21 Another fun quiz - thanks Jess! Did anyone get the one with the tire tracks in sand?

Jan said...

It took a while and a bit of googling, but here is what I came up with:

(SPOILER - don't look if you want to do the quiz!)

Amazon, Ikea, PayPal, Shell, Starbucks, Harley Davidson, Cadbury, Nokia, Nintendo, Caterpillar, Coca Cola, Hertz, Blockbuster, Fed Ex, Gap, McDonalds, BP, Virgin, Yahoo, Visa, London 2012

Laura said...

"Hey, don't you want to white wash this fence? It's so fun!"

Brilliant - they get to test brand recognition for a low cost and people will participate because its a game. The brands that get the lowest number of correct answers can see that they have some work to do. BTW - I got 17. :)

Marisa@make*happy said...

Hmm...I thought that would be easy, but only got 16. Harder than I thought.

I really liked that color hue quiz, though. Thanks, Emily Claire!

Buttercup said...

(spoiler) CADBURY!! That's the one I missed! Whether it was a sneaky marketing tactic or no, I still enjoyed it. I went back and retook it just to stare at the Cadbury one for a while and I STILL didn't get it.

Rachel Lynn said...

I got 13 on that test but a perfect score on the hue test!

kate said...

i got 21/21 on my second try but there are ones that still stump me (i missed 3, i think, but they still gave me 21/21?)

Adrienne Brown-David said...

17 on the first try. Those were hard. Maybe i'll go back and try again....

Grandma G said...

Hahaha! 6 here. I knew I'd do badly.

JulieAnn said...

way to easy: Starbucks!

Jess said...

And that's the easiest question in the quiz. :)

Jess said...

I posted that one to give everyone confidence.

Bek said...

20! I'm really impressed. Did not think I'd do so well. Of course the one I missed was McDonald's! I couldn't believe it.

I only got cadbury because they've been airing those commercials like crazy lately. Milky centers, purple wrappers... It clicked, even though it took some time.

JB Tucker said...

This was so fun and a great idea. I shutter to think how many thousands of my dollars Starbucks has in their coffers. Oy.

Three Owls said...

hmm...I got 10 and I lived in the forest for a decade which is sort of scary....it's so pervasive...oi.

squareby said...

Only 10 for me. Wow, that quiz was a toughie.

B.. said...

WOW that was hard! I got a grand total of three... And I will spend the rest of the day wondering what all the other are!!

Larissa said...

13. i feel defeated. and I still wanna know what i got wrong.

Larissa said...

did you get the last one?

Jess said...

Jan left the answers in a comment above. Thank goodness!

ros said...

Huh. I put in Dairy Milk but it wouldn't accept it. I know Cadbury use that purple on a lot of their products, but not all of them, and the pouring milk is definitely specific to Dairy Milk. On the other hand, it did let me have Olympics for the London 2012 clue, which is odd because I really couldn't see how those colours were part of the Olympic brand. Fun quiz, though.

Lori said...

This was awesome! I got 17 out of 21 which surprised me (thought it would be lower). Now to find out the answers to the ones I missed!

Kawtar said...

oh so that was milk !
got a 13 out of 21 and i'm proud of it ! didn't think i'll make as much!!

Theo said...

Hello,

Theo from VYRE here (the guy to blame for the quiz). I just want to say thank you all very much for playing it. Just to pick up on something that Laura said:

"Brilliant - they get to test brand recognition for a low cost and people will participate because its a game. The brands that get the lowest number of correct answers can see that they have some work to do. BTW - I got 17. :)"

I promise you that we're not analysing or doing market research on your scores at all - it really is just for fun. The 'promotional' aspect of the quiz is that we (VYRE) put together really awesome brand asset management systems for big brands, and since we look after all the colours and assets and logos and bits and pieces that make up a brand all in one place, we thought that a quiz along the same lines would be a fun way to get the word out.

So, nothing devious going on with your data, I promise.

And 17 is a good score! :)

theo

Erin said...

That was so difficult...I only got 13 and some of those were pure luck. Sheesh...I guess I'm not a very good consumer.

Alexa said...

I definitely needed the verbal hints. I can't believe I didn't get Coca Cola! For years my boyfriend/husband drank 2 liters a day. I ended up at 13/21. London 2012 isn't even on my radar yet.

kimberj said...

Boooo :( I only got 10 :P I knew I lived under a figurative turnip. What an interesting quiz.

Jessanne Janus said...

I got a grand total of 16, now they can nail down which ones didn't do so well and then these guys can pitch to them.
Sigh, fun anyhow. :)


PS -> The Word Verification is asking me to type: Turdlogr
Hahahaa.

Katrina said...

lol, this is clever!!

Starbucks (I wonder if they would be up to changing their name to astraldeers!) would be a cool spin off shop.

Visit my vintage and recycled shop!

http://www.etsy.com/shop/ButterflyBlues

Fruitful Fusion said...

I got 12. Thanks Jan for posting the answers. I can't believe I missed the ones that I did!!!

Anonymous said...

I failed the test. No biggie. It just means that I am not so influenced by advertising and branding...

Anonymous said...

WOW, I got 13!!!!!
I have now read all the answers here .... I had a good laugh with the visual hint of Nokia (didn't get it), or the 'painful rental'. I did get the hint BCN= Barcelona, but not the rest of the cities. That was a really tough!

Peggy said...

Wow, that is too funny! I didn't do too bad with 8 right since we don't watch TV or have subscriptions to any mainstream newspapers or magazines!! Oddly enough Starbucks and Ikea were no brainers... not that I shop at either place but really like their products! The written clues were the biggest help though.

R. Robyn said...

I was for dang sure that last one was Flickr! The colors are exact, and they used a flame as the photo. I haven't seen any of the London 2012 ads before this.

Susie said...

"winner, winner, chicken dinner!"

hee hee hee

Ads said...

I got a low 5 :( but does that mean i'm not mad about brands ;)
I want to see all the answers too!
was one of them Burt's bees? it wouldn't take my answer...

Jennifer said...

I still think the last one is Flickr, not London 2010.

kt said...

20/21. i tried putting flickr in like 5 times for the last one before i figured it out. i missed number 15... still have no idea what it is.

Little Miss Quynh said...

i got 18 on the first try! i still didn't get the last one, i kept putting in flickr too!

Mod Podge Amy said...

I'm terrible at these. I drink Starbucks all the time and I pondered astral deer for about 15 minutes. Lame.

Sara said...

I got 16 the first time through, 18 the second. I can't believe I didn't get Coca Cola! Yikes! I am still scratching my head at the Cadbury clue...

kathy said...

I got 17...they also accepted "olympics" for the last one (which I only figured out because of the hint). Someone else is right though, those are Flickr colors!

objectsofwhimsy said...

18/21 ahhh GAP didnt get that one would be ashaned if I got any lower since I studied GD only grad in 06 and studied branding and identity quite extensively only reason why I knew so many.

Amy said...

So glad to hear the answers!

Camilla said...

That was fun! I always enjoy the quizzes you post!

AbbieRoad said...

I was certain the last one was Flickr..... so much so that I typed it, erased it, and typed it again like 3 times thinking it was a computer error! 12 out of 21! Tough quiz!

bj Lantz said...

You got 18??? Wow ~ I only got 8....

Meibloempje said...

I got only 7, but then again, I am living in the Netherlands so a lot of brands that were showed I don´t know. But I missed coca-cola and that´s a shame!

Haley said...

Oh my gosh, the Fed Ex clue actually made me groan out loud. That was fun thanks! 15/21 isn't too bad I suppose.

Anonymous said...

Anyone spotted what happens if you type in VYRE as an answer?
I laughed!

Jess said...

Ha! Just tried it.

The Chatty Housewife said...

I got 16/21 right first try. I am a visual person, so it helped to ignore the writing and focus on the colors and image. I am so glad someone posted the rest of the answers here or I would go crazy trying to figure it out lol.

tiffany. said...

funnest part of my day!

xo.

Anonymous said...

Well I did 8. In a sense I am proud I did not score better...

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