November 10, 2011

Oxfam's cool ad campaign

While driving around other day, I noticed Oxfam America's new ad campaign on Chicago bus shelters. I'm not sure if it was purely the design that caught my eye, or the fact that I'm reading a book about poverty so it was already on my mind. But aren't these ads pretty great? I've been wondering if I should have been a doctor or a teacher or a well-digger, but maybe designers can make an impact, too. I tried a Google search to find out who the illustrator and copywriter were, but no luck. Update: Jessica Hische was the illustrator, of course! Thanks, commenters.

To buy someone a toilet, a sheep, a song, or a pile of $%@# (watch the video!), head to Oxfam.

21 comments:

  1. AlisonNovember 10, 2011 at 3:56 PM

    Jessica Hische is the illustrator. I think they are stunning. I think designers can make an impact, too!

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  2. AaronNovember 10, 2011 at 3:58 PM

    Looks like Jessica Hische to me...

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  3. Mary GoosemanNovember 10, 2011 at 4:36 PM

    Yes, Jessica Hische :) http://www.jessicahische.is/lettering/what-you-should-ask-for-this-christmas

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  4. MeriemNovember 10, 2011 at 4:42 PM

    These are wonderful love the designs of this campaign!

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  5. Jessica JonesNovember 10, 2011 at 5:01 PM

    Ah ha! I thought it looked like her work, but didn't think of looking in her portfolio!

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  6. RenNovember 10, 2011 at 5:30 PM

    I recently made friends with a graphic designer. We talked about what we do for a living and when she heard I was a counselor she said, "Oh I wish I'd studied that, I've always wanted to help people." And I said, "But you do!" I told her that people need beauty and inspiration just as much as they need emotional support. The world needs graphic designers with great eyes and big hearts. :o)

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  7. pakNovember 10, 2011 at 5:45 PM

    Brilliant and lovely campaign!

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  8. AdrianaNovember 10, 2011 at 6:16 PM

    What a beautiful campaign! That illustrator is majorly talented...

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  9. SharonNovember 10, 2011 at 11:50 PM

    Oh Jessica Hische. She just spoke to us here in Utah, she is amazing and hilarious. Don't ever miss the chance to hear her speak!

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  10. jfidzNovember 11, 2011 at 5:32 AM

    Direct, simple and very effective. Love them!

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  11. Grandma GNovember 11, 2011 at 6:43 AM

    Very cool ads, indeed!

    Mum

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  12. BekNovember 11, 2011 at 6:48 AM

    Love those!

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  13. MitchRodriquez @ English AtlantaNovember 11, 2011 at 7:02 AM

    The designs are just so very clean, fresh and certainly something to watch for even from a far distance it will catch your attention.

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  14. Kelly CNovember 11, 2011 at 10:27 AM

    Thanks for sharing this - I'm posted it on my twitter (@KellyCoulson) & plan on making several purchases this holiday season.

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  15. Sara TorregrosaNovember 11, 2011 at 10:44 AM

    It's a good campaing. I'm sharing it :)

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  16. Miss PricklyNovember 11, 2011 at 11:15 AM

    Hey - thanks for this post. I didn't know about Oxfam and just bought gifts for everyone on my list.

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  17. MeganNovember 11, 2011 at 11:56 AM

    Those ads are near perfect!
    What book are you reading?

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  18. Jessica JonesNovember 11, 2011 at 12:50 PM

    The Hole in Our Gospel, by Richard Stearns (president of World Vision)

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  19. TiffanyNovember 11, 2011 at 4:20 PM

    Those ads are awesome. I love the illustrations and the point!

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  20. JohannaNovember 16, 2011 at 9:44 AM

    These are wonderful! As a print designer, I've admired Hische for quite a while. I just had to share a link to this post on my Facebook. Such a great organization!

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  21. HannitaNovember 16, 2011 at 2:58 PM

    Oxfam has been doing a great job with their holiday campaigns recently. I remember last year's as well. It was hard to miss the llamas in the bus stops. And the video is still hilarious.

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