October 01, 2009

Quiz: Which is the real logo?

Think you can tell Arial from Helvetica? Take this quiz, in which David Friedman found 20 logos originally designed with Helvetica and swapped it with Arial. Your job is to pick out the original. Have fun. (Via Swiss Miss.)

27 comments:

  1. Grandma GOctober 1, 2009 at 9:56 AM

    When you don't tell us how YOU did on the quiz, does that mean it was bad? ;-)

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  2. Jessica JonesOctober 1, 2009 at 9:58 AM

    I got 16 out of 20. I kept using lowercase t's as my guide, so words like MATTEL totally threw me off. :)

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  3. SarahOctober 1, 2009 at 10:20 AM

    It was the all caps that gave me trouble too. 17/20

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  4. shouldhavezaggedOctober 1, 2009 at 10:22 AM

    15/20 for me...although I'm no design buff so I count that as pretty good. :-)

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  5. FidgetOctober 1, 2009 at 11:18 AM

    18 of 20 for me. Blew it on MATTEL and STAPLES. The end of Arial letters are slanted where Helvetica is flat. Except that didn't show so well in STAPLES... not sure why. And nothing of help in MATTEL.

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  6. AnonymousOctober 1, 2009 at 11:24 AM

    I got 17/20.. Caps definitely made things difficult!

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  7. Funky FindsOctober 1, 2009 at 11:59 AM

    I got 18/20. Mattel was hard!

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  8. AnonymousOctober 1, 2009 at 12:14 PM

    19/20! BASF got me. It's nice to know my typography classes haven't been for nothing!

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  9. Gibb FamilyOctober 1, 2009 at 12:17 PM

    I got 16 out of 20. Pretty good I thought.

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  10. UnknownOctober 1, 2009 at 1:06 PM

    Hmph. 17 out of 20. But it wasn't really because I could tell the difference so much as I could recognize the correct logo. :)

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  11. AnonymousOctober 1, 2009 at 3:04 PM

    16/20, but that was with help from the internet!

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  12. KylieOctober 1, 2009 at 3:32 PM

    19/20. Dang Mattel.

    BTW, just saw your fabrics here:
    http://www.designmom.com/2009/10/j-caroline-home-giveaway.html

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  13. KosmikaOctober 1, 2009 at 4:15 PM

    This comment has been removed by the author.

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  14. KosmikaOctober 1, 2009 at 4:16 PM

    I got 15/20, i'm really proud to be only one point behind you, Jess ;)
    I got Mattel right but I had troubles with some brands that i don't see here in Italy, but i'm quite satisfied. :)

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  15. BrieOctober 1, 2009 at 5:01 PM

    Jess, I did exactly the same lol. Are you going to the AIGA conference this year?

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  16. ErinOctober 1, 2009 at 5:52 PM

    15 out of 20, way better than I thought I would get (which would be 0 out of 20!)

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  17. marieOctober 1, 2009 at 6:45 PM

    Great Quiz- it's ruined any positive feelings I ever had for Mattel though!

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  18. Claire - Matching PegsOctober 1, 2009 at 7:25 PM

    18/20 But I have just sent this to hubby,who is a Helvetica nut (Web designer) - he will probably get a perfect score!
    It was quick and fun.

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  19. ChelseaOctober 1, 2009 at 8:52 PM

    My college typography teacher would have LOVED this! I might have to email it to him haha - thanks for sharing!

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  20. snoopyOctober 2, 2009 at 12:11 AM

    20/20! The hardest one for me was Mattel. Caps is tough!

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  21. Amy @ Living LocurtoOctober 2, 2009 at 12:30 AM

    I can't believe how many logos are in Helvetica! I missed the all caps ones. They were hard. 17 out of 20

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  22. KimOctober 2, 2009 at 12:42 AM

    I got 15/20. I'm actually pretty pleased with myself.

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  23. UnknownOctober 4, 2009 at 12:56 PM

    I did terribly on the all caps but got all the others. Interesting that everyone's saying the same thing.

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  24. AnonymousOctober 5, 2009 at 6:02 AM

    I managed 19/20. Messed up on Agfa!

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  25. Marcy TateOctober 6, 2009 at 7:57 AM

    wow, that did a trick on my eyes!

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  26. babalismeOctober 7, 2009 at 2:31 AM

    What fun!!! I never knew that spotting Helvetica could be so hard!

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  27. Islem TavOctober 7, 2009 at 10:01 PM

    17 out of 20! i blew AFGA, CVS Pharmacy and Toyota! Ugh!

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